Lindblad Expeditions and Nationwide Geographic have prolonged their strategic partnership for 17 years, permitting Lindblad to extend its fleet capability, broaden into new market segments, and attain new audiences by means of Disney’s gross sales channels.
Lindblad will now have world rights to the Nationwide Geographic model for expedition cruises, permitting it to broaden its fleet of 17 ships and attain new audiences. The corporate may also have the power to leverage Disney’s highly effective gross sales channels to distribute its merchandise and help joint advertising campaigns.
Lindblad and Nationwide Geographic may also improve the onboard visitor expertise with extra immersive storytelling and experiences related to the Nationwide Geographic model. This may embrace extra Nationwide Geographic content material all through every step of an expedition, in addition to enhanced in-field interactions with Nationwide Geographic Specialists.
The prolonged partnership may also enable Lindblad to develop its earnings potential by opening bigger addressable markets and potential enlargement into further market segments. This features a world license to make use of the Nationwide Geographic Expeditions model to market, promote, and function co-branded journeys on expedition ships; exclusivity on journeys marketed in the US and Canada for ships as much as 295 passengers, with the power to broaden that unique license globally and to ships with visitor capability of as much as 530 passengers; and a world license to market co-branded river cruises.
The brand new settlement is a milestone in Lindblad Expeditions’ world progress technique and can elevate the model’s place because the chief in expedition cruise, the breakout journey pattern of the last decade. It’s going to improve the earnings potential of the corporate by opening bigger addressable markets and potential enlargement into further market segments.
Lindblad Expeditions and Nationwide Geographic have a protracted historical past of collaboration, and this new settlement will additional strengthen their partnership. The 2 corporations will proceed to work collectively to encourage folks to discover and care in regards to the planet.